Fresh & Easy Introduces New Customer-Designed Reusable Shopping Bag
The 2012 Design-A-Bag Contest winner’s bag is now available in stores for only 99 cents!
Last week, Fresh & Easy Neighborhood Market introduced the winning customer-designed reusable bag from the company’s 2012 Design-A-Bag Contest. The winner of the bag design contest was Eimi Marritt of Las Vegas. Her winning design is now available in Fresh & Easy stores. This is the third customer-designed reusable bag for Fresh & Easy and they are happy and proud to introduce this winning design.
One of ten finalists from nearly 600 original bag designs, Marritt’s design was ultimately chosen as the winner by Fresh & Easy’s Friends Rewards Program Members. Over 25,000 votes were cast online by Fresh & Easy customers who had signed up for the company’s rewards program at www.freshandeasy.com/friends. A year’s worth of free groceries (valued at $5,000) was the prize to Marritt for her winning design.
“I am very happy that my bag design is available in stores! It will be exciting to see my friends and family carrying around something that I helped create,” said Marritt. “I’m also hopeful that my fun design will encourage customers to utilize reusable bags more frequently rather than always using paper or plastic bags.”
“We’re happy to introduce our third customer-designed reusable bag,” said Fresh & Easy Chief Customer Office John Burry. “Our last customer-designed bag was a huge hit with customers and we hope this one will help encourage more people to help the environment by shopping with reusable bags.”
Designed by Las Vegas customer Tonya Jacobsen, last year’s limited-edition winning bag quickly became a coveted item for Fresh & Easy customers. The Design-A-Bag Contest is part of a continued effort by Fresh & Easy to encourage the use of reusable shopping bags.
For more information about this year’s winner and her design, visit www.freshandeasy.com/designabag